தலைப்பை படித்ததும் இது என்னடா குண்டுமாமாவுக்கு வந்த சோதனை காலம்னு நினைக்காதீங்க. பேப்பர்ல அடிக்கடி தலைவர்கள் மாற்றம், சீரும் சிங்கம் சிறுத்தை புலி இலக்கிய செம்மல் அழைக்கிறார் வாருங்கள் ! அப்பிடின்னு போடுறாங்க இல்லையா அதை பார்த்துட்டு ஒரு கட்சில சேருகிறது எவ்வளவு சுலபமான விஷயம்னு தெரிந்துக்கொள்ளவேண்டி இந்த போஸ்ட்.
கூகிள் தூப்பினதிலிருந்து , தூழவி எடுத்து.
இந்தியன் நேஷனல் காங்கிரஸ் : " Network of Friends " அப்பிடிங்கற பேருல காங்கிரஸ் ஆள் சேர்கிரார்கள். முதல நீங்க வெப்சைட் (http://www.aicc.org.in) போய் உங்கள பத்தி எல்லாம் பதிவு பண்ணும். ஏற்கனவே நிரைய கோஷ்டிகள் இருக்கிரதுனாலயோ என்னவோ, இது confirmed இல்ல அப்பிடின்னு போட்டிருக்கு. AICC - அதாங்க காங்கிரஸ் காரிய கம்மிட்டீ approve பண்ணத்தான் உங்கள சேர்துபாங்க. Alternative வா நீங்க உங்க வீட்டுக்கு பகதுல இருக்கிற காங்கிரஸ் ஆபீஸ் போய் கூட சேர்ந்துக்கலாம்.
பாரதிய சண்ட (ஜனதா. It's not my mistake, Google translated in that way :D) பார்ட்டி : காங்கிரஸ் மாதிரி இல்லாம , ரொம்ப straight forward BJP. தெளிவா Rules & Regulations எழுதி வச்சிருக்காங்க. நம்ம வரி பணத்தை கொள்ளை அடிக்கிறது பத்தாதுன்னு, சேரவங்க கிட்ட இருந்து வேற அஞ்சு ரூபா வசூலிகிறாங்க.
communist பார்ட்டி(M) : ஒரு பெரிய Document தயாரிச்சு தெளிவா யார் யாரு சேரலாம் சேர கூடாதுனு போட்டுடங்க. இவங்க மத்த கட்சிகளை விட கொஞ்சம் strict சொல்லலாம். வேலைக்கு ஆள் எடுக்கிற மாதிரி reference கேக்குறாங்க.
சரி கொஞ்சம் கீழ் வருவோம், நம்ப DMK , AIADMK ரெண்டுமே இன்னும் படிகடுல தான் இருகாங்க. ஒரு விஷயமும் கண்டுபிடிக்க முடியல.
எனது இந்த கட்சில சேறுவதர்க்கு என்ன தகுதியா?
என்ன பாஸ் காமெடி பண்ணுறீங்க , அதான் தெளிவா போட்டுடங்களே அஞ்சு ரூபா இருந்தா நாட்டை கொள்ளை அடிக்கலாம் sorry ... நாட்டை ஆளலாம்.
Invest just Rs.5 tomorrow you can earn in Crores of Rupees.
அரசியல இதெல்லாம் சகஜமப்பா !!!
Saturday, May 17, 2008
Sunday, May 4, 2008
Evil of Outsourcing
Customer Experience, WOW Factor, Customer orientation ... all these are jargons used by many so-called-the-business-legends. Many Business corporations fall into the virtual word webs these consultants during the initial interaction and start following just like a nerd. To be honest, I've never seen any consultant who can aptly define or say what is a customer orientation.
Is it just about giving the right product at right time to the customer? Well I feel it is much more than that. Companies often think that once the product is sold,they have won the customer. They implement all kind of CRM products to track what he wants and when he wants. Mind there is NO such CRM software in this world that is customer centric. All the CRM softwares you name it SAP or Seibel or Clarify just mine the data of existing customer, form a pattern out of it. They DON'T interact with actual consumers to gain data. Its all the company centric or focused information. You feed in data which is comfortable or relevant to your company / product.
A couple of weeks back, I went to a famous discount store in the city. After all my purchase, during billing an executive of the store came to me and asked, "Sir, we found that you are purchasing products worth more than Rs.XYZ and we are willing to give you a ABCD Card of our store. You can avail many discounts and prizes for the rewards point accumulated in the card for every purchase. Its a lifetime free card" . Though, I normally don't entertain these kind of impulse selling, keeping in mind that I may shop at this store in FUTURE, I accepted his offer. We signed a couple of documents and stamped all the relevant photocopy for proofs. He said, "Sir within a week, you will get the card at your residence".
Three days later, I got a call from PQR Bank asking for verification. I wasn't aware that this store is associated to this bank for credit card. So I promptly denied of applied for any credit card with PQR Bank. A day later, I got another call from the same bank, asking for verification, still I couldn't remember that I've applied for any card with the bank and I denied it. There after I didn't get any calls from them.
Yesterday, when I went back to the same store I met the executive. He asked " Why did you do like this sir?". I said," What I have done?" . He said, " Our people from PQR bank have been trying for verification, but you denied for applying any card. You have signed all the papers for the same last time." . I just then understood the link. I told him, " Boss, I honestly doesn't know that its for the card I have applied with you. They haven't told me that its for ABCD Card. They were selling for PQR Bank Card. Ask them to do verification another time, I would take it up".
What's wrong or what went wrong with the situation. They were trying to sell me a product with brand name ABCD which was then associated with another brand PQR. When they have outsourced everything, the backend team knows only about PQR and not about ABCD. The customer knows only about ABCD and nothing about PQR. They lost a sale here.
The evil of outsourcing is to maintain consistency in passing the information. Communicate & Collaborate are the TWO big thing that should be taken care when the business is outsourced. Due to mis interpretation and mis communication, both ABCD Store & PQR Bank have lost a sale. The executive lost his commision. The verifiying Agency lost a transaction. The verifiying agent lost his incentive.
Is this company a customer oriented company??
Is it just about giving the right product at right time to the customer? Well I feel it is much more than that. Companies often think that once the product is sold,they have won the customer. They implement all kind of CRM products to track what he wants and when he wants. Mind there is NO such CRM software in this world that is customer centric. All the CRM softwares you name it SAP or Seibel or Clarify just mine the data of existing customer, form a pattern out of it. They DON'T interact with actual consumers to gain data. Its all the company centric or focused information. You feed in data which is comfortable or relevant to your company / product.
A couple of weeks back, I went to a famous discount store in the city. After all my purchase, during billing an executive of the store came to me and asked, "Sir, we found that you are purchasing products worth more than Rs.XYZ and we are willing to give you a ABCD Card of our store. You can avail many discounts and prizes for the rewards point accumulated in the card for every purchase. Its a lifetime free card" . Though, I normally don't entertain these kind of impulse selling, keeping in mind that I may shop at this store in FUTURE, I accepted his offer. We signed a couple of documents and stamped all the relevant photocopy for proofs. He said, "Sir within a week, you will get the card at your residence".
Three days later, I got a call from PQR Bank asking for verification. I wasn't aware that this store is associated to this bank for credit card. So I promptly denied of applied for any credit card with PQR Bank. A day later, I got another call from the same bank, asking for verification, still I couldn't remember that I've applied for any card with the bank and I denied it. There after I didn't get any calls from them.
Yesterday, when I went back to the same store I met the executive. He asked " Why did you do like this sir?". I said," What I have done?" . He said, " Our people from PQR bank have been trying for verification, but you denied for applying any card. You have signed all the papers for the same last time." . I just then understood the link. I told him, " Boss, I honestly doesn't know that its for the card I have applied with you. They haven't told me that its for ABCD Card. They were selling for PQR Bank Card. Ask them to do verification another time, I would take it up".
What's wrong or what went wrong with the situation. They were trying to sell me a product with brand name ABCD which was then associated with another brand PQR. When they have outsourced everything, the backend team knows only about PQR and not about ABCD. The customer knows only about ABCD and nothing about PQR. They lost a sale here.
The evil of outsourcing is to maintain consistency in passing the information. Communicate & Collaborate are the TWO big thing that should be taken care when the business is outsourced. Due to mis interpretation and mis communication, both ABCD Store & PQR Bank have lost a sale. The executive lost his commision. The verifiying Agency lost a transaction. The verifiying agent lost his incentive.
Is this company a customer oriented company??
Friday, May 2, 2008
Sport Leagues of India
Well, I'm not going to discuss something just about Bhajji - Sreesanth controversies. You could find a lot about them in other Blogs or website. And being in a nation that worships Cricketers as god and cricket as a religion , I feel like better stay away and watch it.
Sports Leagues are not new to India. We already have Mohun Bagan, Mahindra United or Kingfisher East Bengal for football sport which was well established. The only drawback is less promotions and audience didn't give exposure to these clubs.
What makes ICL & IPL more interesting is not just the sport, but the money rolling into these. It seems over $2 Billion is the amount revolving in one or other form in IPL through various channels like franchising, advertisements, marketing, Bids etc., Though copied from the UK based sports leagues one should appreciate the BCCI team for setting up a successfull League like IPL.
I asked my friend, who played in couple of Ranchi Trophy matches about what does these Leagues bring in to our country. Some of the very interesting things I noticed are,
1. These helps in knowing well about other country players.
2. Suppose to create a good relation with peers of domestic & foreign players.
3. More professionalism in the sport.
interestingly,
He said this will develop maturity among the hardcore cricket fans. We all know what happened to Dhoni's house when India didn't reach semi finals in World Cup. That's because they don't have enough maturity to understand the loss. These kind of format will make them to understand what is loss and make the crowd more balanced personality.
And the drawbacks,
Lot of money rolling, so chances of more betting and gambling. More bookies, more dirty games might be played. Its very hard to neglect gambling in sport, but then I feel govt can better legalize it to some extent. Everyone know alcohol is bad for health, but no one is interested in banning it, because it makes money for country. Similar way they can make this gambling a legal business and generate money out of it.
Counter for this arguement can be - Better get back the Lottery System :D
Sports Leagues are not new to India. We already have Mohun Bagan, Mahindra United or Kingfisher East Bengal for football sport which was well established. The only drawback is less promotions and audience didn't give exposure to these clubs.
What makes ICL & IPL more interesting is not just the sport, but the money rolling into these. It seems over $2 Billion is the amount revolving in one or other form in IPL through various channels like franchising, advertisements, marketing, Bids etc., Though copied from the UK based sports leagues one should appreciate the BCCI team for setting up a successfull League like IPL.
I asked my friend, who played in couple of Ranchi Trophy matches about what does these Leagues bring in to our country. Some of the very interesting things I noticed are,
1. These helps in knowing well about other country players.
2. Suppose to create a good relation with peers of domestic & foreign players.
3. More professionalism in the sport.
interestingly,
He said this will develop maturity among the hardcore cricket fans. We all know what happened to Dhoni's house when India didn't reach semi finals in World Cup. That's because they don't have enough maturity to understand the loss. These kind of format will make them to understand what is loss and make the crowd more balanced personality.
And the drawbacks,
Lot of money rolling, so chances of more betting and gambling. More bookies, more dirty games might be played. Its very hard to neglect gambling in sport, but then I feel govt can better legalize it to some extent. Everyone know alcohol is bad for health, but no one is interested in banning it, because it makes money for country. Similar way they can make this gambling a legal business and generate money out of it.
Counter for this arguement can be - Better get back the Lottery System :D
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